25 November, 2011
Today, most companies are using online communication (websites, iPad, iPhone, etc.) as their first point of contact with their customers or clients. Actually, businesses from a variety of industries will testify that numbers are increasing by the day. Whether it is part of their marketing and sales strategy, or business operations, this represents a new and challenging market reality, particularly for small businesses and practitioners such as health professionals.
In this area alone, recent research (19 October 2011) done by the pharmaceutical and healthcare market research company Manhattan Research, showcases the outcome of this significant digital transformation: among 8,745 adults surveyed in the U.S., 26 percent have used their mobile phone to communicate and manage their health care or treatment. This has more than doubled since 2010 (was 12 percent).
The result of this study points to the ever-growing expectation and prevalence of usage of advanced technology between clients and their healthcare providers. We can include in this the legally compliant and secured digital signature solution that allows for the substantial and integral signing process of documents online. It enables patients with browser-based PC or MAC, iPad, iPhone, or Android devices to fill-in and sign their registration forms, medical history forms, payment cancellation policies, and many others from anywhere, anytime, prior to their medical appointment.
The benefits for the health providers are equally significant: they save time, cut operational and processing costs, improve efficiency, and most importantly, are able to focus their professional attention where it is needed the most, on the wellbeing and healthcare of their patients.
Till next time,