How to Protect Your Business from Deepfake Fraud

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Hybrid business is now the norm. Video meetings are the essential new standard for executing critical transactions, from major legal contracts to everyday mortgage closings and remote notarizations. This shift has unlocked tremendous benefits in convenience, speed, and efficiency.

But there’s a problem. AI can now create fake videos and voices that look and sound completely real. 

Deepfakes Are Already Costing Businesses Billions 

Deepfakes aren’t just for movies anymore. They are sophisticated, AI-generated videos and voices that look and sound completely real. Fraudsters are already using this technology to impersonate clients, trick businesses, and steal billions of dollars. 

Here’s what can happen: Someone uses AI to pretend to be your client during a video signing. You think everything looks normal. The document gets signed. Later, you discover it was all fake. 

One fraudulent signature can destroy months of work, cost thousands in legal fees, and ruin your reputation. 

Why Secured Signing Created Realify: Our Proactive Mission 

At Secured Signing, our core mission has always been to make digital transactions more secure and trustworthy than their paper-based predecessors. As we witnessed the rapid advancement of deepfake technology, we recognized a critical gap in the digital security landscape.  

Traditional identity verification was no longer enough. We needed a solution that could defend against the unique threat of AI-powered impersonation in real-time. 

This imperative is why we developed Realify. We created it not just as a feature, but as a necessary shield – a dedicated digital detective integrated directly into your signing process to ensure that every person on a video call is authentically human. 

Meet Realify: Your Shield Against AI Impersonation 

Realify is your frontline defense against deepfake fraud. It acts as an intelligent security guard for your video signing meetings, analyzing facial movements and vocal patterns in real-time to detect signs of AI manipulation.

It provides a clear, actionable result before you proceed with a sensitive transaction 

How Does Realify Know What’s Real? 

Realify uses advanced, multi-model AI that analyzes both video and audio streams simultaneously. This layered approach looks for subtle inconsistencies that are invisible to the human eye but are tell-tale signs of a deepfake, such as unnatural blinking, irregular skin textures, or synthetic voice artifacts. The process is seamless and delivers a simple, unambiguous risk assessment: 

  • Real: This person is authentic 
  • Suspicious: Something seems off – be careful 
  • Fake: This is a deepfake – don’t proceed 

 

How Realify works 

  1. Invite the signer: When scheduling a Remote Online Notarization (RON) or video signing meetings, Realify automatically initiates a quick identity verification process for your client, pre meeting.
  2. Simple, guided: The signer is prompted to find a well-lit, quiet space, align their face within a designated on-screen frame, and speak a few words aloud – ensuring optimal conditions for analysis.
  3. Live deepfake detection: During the meeting, the Host or Notary can trigger a scan on any participant. Realify’s AI models instantly analyze facial and audio data, generating a real-time risk score that indicates the likelihood of AI-based manipulation.
  4. Real time results: After a short time you will get the results that details each participant, the host can decide whether to proceed or end the meeting. This process can work with multiple signers in a single meeting.

A Real-World Case of Deepfake Fraud 

The threat of deepfake fraud is not hypothetical; it’s already here. In 2024, a Florida Title company narrowly avoided a significant financial loss during a remote notarization. A fraudster, claiming to be a property owner, used an AI face-swap video to impersonate a seller during a Zoom call. 

The title agents became suspicious when the person’s on-screen image seemed static and did not respond to simple requests, like raising their hand. By quickly halting the transaction, the company prevented the buyer from losing an estimated $250,000.

This incident highlights how difficult deepfakes are to spot with the naked eye and proves the urgent need for a reliable detection solution. 

Who Benefits from Realify? 

Deepfake fraud poses a risk to any business that relies on secure video transactions. Realify is an essential security layer for: 

RALIFY who benefits from using it
  • Title Professionals: Protect against fraudulent property transfers and ensure clear title integrity.

  • Finance Professionals: Secure high-value client transactions and protect accounts from deepfake-enabled theft.

  • Independent and In-house Notaries: Protect yourself and your clients from fake identities.

  • Mortgage & Lending Professionals: Ensure the integrity of high-value financial transactions.

  • Legal Firms: Guarantee your video-signed documents will hold up in court.

  • All Businesses Using Video Signing: From healthcare to real estate, Realify provides a critical layer of protection for any sensitive video transaction.

Layering Your Defense with ID Verification 

While Realify protects against deepfakes pre and during a live video meetings, another essential tool is ID Verification. This process acts as a crucial first line of defense, ensuring the person is who they claim to be before the signing or notarization even begins. 

An advanced ID Verification solution does more than just scan a photo ID. It performs a series of layered checks to ensure both the document and the person are authentic: 

  • Document Authenticity: The system scans the person’s government-issued ID (like a driver’s license or passport) to check for signs of tampering or forgery. It verifies security features like holograms and watermarks to confirm the ID is legitimate. 
  • Facial and Liveness Checks: The user is prompted to take a selfie. The system then uses facial recognition to match their live face to the photo on their ID. This includes a “liveness check,” which uses AI to analyze subtle movements, like blinking or head turns, to ensure the person is a real, live human and not a static image, video, or deepfake.  
  • Data Matching: For an added layer of security, the data on the ID is cross-referenced with the information the user provided when they were invited to the meeting. This ensures a consistent identity across all points of verification. 

By using a multi-layered approach that combines ID verification with real-time deepfake detection, Secured Signing ensures that your documents are secure from the very start.

This integrated strategy is the best way to prevent fraud before a document is ever viewed for signing, providing a robust, end-to-end security solution. 

Why Act Now? 

Deepfake technology gets better every day. The fakes are getting harder to spot with the naked eye. But here’s the thing: prevention costs way less than dealing with fraud after it happens. 

With Realify, you can: 

  • Stop fraud before it happens 
  • Protect your reputation and financial assets. 
  • Offer your clients the highest standard of security. 
  • Conduct business with complete peace of mind. 

Detect the Fake Before You Make a Mistake  

Deepfake fraud isn’t a “someday” problem – it’s happening right now. The question is: will you be ready? 

Your most important documents and transactions deserve real protection. With Realify, you’ll never have to wonder if the person on your screen is who they claim to be. 

Don’t wait for an incident to compromise your business. Contact the Secured Signing team today to see Realify in action. Get a demo and discover how easy it is to protect your business from fake videos and voices.