December 2, 2011
Behavioural characteristics of money lenders have significantly changed. When looking for a cause or explanation for the phenomenon, it is quite surprising to realise it is neither a result of the struggling global economies, nor people’s financial strain. It is simply due to the ever-advancing technological developments in today’s markets. These days, lenders can simply apply, complete an application form, digitally sign, and obtain a loan online, regardless of where they are during the precise moment of submission: at home, work, or on-the-go.
The simple online process offers financial services and their customers an experience that holds tremendous business and personal benefits: it shortens (to a few minutes), simplifies, and accelerates loan application approval processes, increases efficiency,improves customer service, eradicates environmental footprints including printing, faxing, and delivering related paperwork, reduces costs, and eliminates customer’s waiting time, and the uncomfortable feeling that often accompanies or prevents them from requesting financial assistance face-to-face.
What about security and trust, you may ask. We are all too well aware of these two components; they are of particular concern to any financial industry customer or service provider. The answer lies in the reliable digital signature solution that allows customers to sign their application online using the secured PKI digital signature technology. The customised technology and service guarantees proper controls, and is tailored to the financial provider and their customers’ needs whether they use the web, desktop, or mobile device (iPhone, iPad, or Androind).
And as Peter Drucker once said, “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.”
Till next time,